Evergreen. It’s not just a Will Young song. It’s also a really important form of content that can benefit your site massively. But what is it? And how does it help? What is evergreen content? Evergreen content is content that is relevant all year round, hence the name. It is content that is considered sustainable and lasting. Of course, blog content doesn’t disappear, but when we are talking about evergreen content, we are referring to content that remains relevant whether it is January or June. ‘Super Simple Lolly Stick Christmas Trees‘ is going to be a popular post around Christmas, but by December 26th, it’s more than served its purpose.…