In 2020, you would be hard-pressed to find a business that doesn’t have a website. However, a website alone does not give all the information, authority, or personality to make your business stand out from your competition.
After all, that’s what business marketing is all about, really, isn’t it? Standing out from the competition and telling your customers that YOU are the best.
One of the best ways to make your website shine is to have a blog. Most large businesses have cottoned on to this and have a full content and blog strategy in place, but there is no reason why small businesses and startups can’t do the same.One of the best ways to make your business shine is to have a blog Click To Tweet
If you are still unsure and are wondering if a business blog is worth the time and the money, here are seven reasons why you need one.
1. A business blog keeps your audience updated
Beyond your company’s website, a blog is a great tool to keep your audience in the loop about your business. While a website may be more practical and to the point in its tone, a blog offers you the flexibility to engage and connect with your customers and share updates about your business in a way that shows them who you are.
Think of your blog as your direct line of communication. It is a place where you can talk in greater depth about the goods and the services that you provide, share relevant content and news and comment on related industry developments while allowing your brand personality to come through.
2. A business blog is great for driving traffic and SEO
One of the main reasons why a business needs a blog is to increase their exposure. Simply put, the more content that you have on your blog, the more chance your site will be shown in search engine results and drive organice traffic to your site.
Blogs are the ideal platform to improve your SEO strategy. By producing relevant and well-written articles that include long-tail keywords and images, you will improve your chances of being ranked, driving traffic, and converting leads.
3. It is useful for internal linking processes
You have no control over inbound links to your site, but when it comes to internal linking, you are entirely in the driving seat, so there is no reason not to use them. Internal links help visitors navigate your site, directing them to key pages on your website.
Linking to other blog posts and pages on your website can also boost your SEO rankings. The more relevant links that your site has, the more likely it is to rank higher, which in turn leads to more traffic and leads.
4. It encourages engagement
Good websites do a great job of supplying customers with the details that they need, but this is typically achieved in a one-way manner. There is no place to ask questions, make comments, or start any meaningful discussion.
This is where a blog can be useful. It facilitates a two-way dialogue with consumers, potential leads, and business peers. With a more approachable tone and an engaging platform, you can stimulate input and debate in the comments section of your posts.A blog can facilitate a two-way dialogue with consumers, potential leads and business peers. You can stimulate input and debate in the comments section of your posts. Click To Tweet
Having a conversation with your customers is a great way to create credibility and loyalty in your company. It also enables you to evaluate your business from the viewpoint of your customer and make adjustments to give them the best experience possible.
5. A business blog helps you to build your email marketing list
Email marketing is a sound marketing tactic and something that I will be covering on the blog very soon. However, getting people to sign up for your email marketing list can be somewhat of a challenge. A blog can help you here by ensuring that your business stays at the forefront of your customers’ minds and reminds them that they need to stay updated with business news.
If visitors find your blog content insightful, meaningful, and engaging, they are more likely to trust your email newsletters as well. To drive them to sign up to your list, make sure you add internal links in your blogs. This makes it easier for them to read about offers, new products, and business news.
6. A business blog establishes you as an authority figure
A blog enables you to give in-depth explanations about products and services. You can also share customer experiences and case studies, explore certain features or provide ‘how-to’ guides.
The more content that your business produces, the more likely it is to be seen as an expert within the industry. It helps you build up your bank of knowledge, too – when writing more in-depth about your products and services, you are more likely to generate new and innovative ideas.
7. A business blog increases your social exposure
Blogging is an easy way to be discovered via social media. Everyt time you write a blog post, you create content that people can easily share on Facebook, Twitter, Pinterest and LinkedIn. This helps to introduce your business to markets and audiences that you might not even know yet.
As well as that, blog content helps boost your social media. Instead of trying to come up with new social media content, you can simply promote and link to new and relevant blog posts. You are killing two birds with one stone – bringing in traffic and reinforcing your social media presence in one swoop.
If you are looking to attract new audiences, develop your brand and stand out from the competition, take inspiration from the above reasons and build a blog for your business.
Having a blog not only provides a solid base for your marketing, but it is also enjoyable and motivating, and a great way to share ideas, develop new ones and build a community of interested and engaged people.
If you are looking for an experienced content writer for your business blog, get in touch today!